Years ago, when Christine, our Founder, freelanced as a website designer, she designed Fragoso Plumbing’s website (and photographed their hero image). They wanted a single-page website to give visitors a brief overview of what they do, so their website aims to help potential customers verify their business. More recently, we helped them update their website’s descriptions to improve their SEO ranking.
Here is what we wrote to improve their SEO Ranking:
ABOUT US
Since 2010, Fragoso Plumbing Inc. has been the trusted plumber for new commercial and custom residential construction in the South Bay and Greater Los Angeles.
Drawing on decades of combined experience in the plumbing trade, we are proud and committed to delivering exceptional quality. Our primary goal is to give you genuine confidence in our work, knowing that our reliable plumbing solutions will endure for years. We are here for you—ready to diagnose and resolve any plumbing issues.
Have a new commercial construction, custom residential remodel, or repair project?
Give us a call!
SEO SHORT DESCRIPTION
At Fragoso Plumbing, a family-owned and operated plumbing business since 2010, we proudly serve the South Bay and Greater Los Angeles areas with reliable and long-lasting plumbing solutions. Whether you need new construction plumbing, remodeling services, or repair work, our skilled plumbers deliver genuine craftsmanship you can trust. Call us today!
Love our style of copywriting? Hire us for yours!
Our approach
In our experience, stating the year the business started is much more precise than saying years or decades. Statements can last longer than expected, especially if printed in a booklet, and revising them every so often can get confusing. Stating the year is also transparent and speaks to the years and years of experience.
As a service that caters to a local area or region, it’s important to note the location. People will want to verify if you can help them in their local area. Think of searchability. For instance, they will most likely search “plumbers near me” over your business’s name.
Then, we focused on the critical attributes of their business: being family-owned and prioritizing reliability.
Finally, we ended our statements with action—directing the visitor to call them to learn more about their service.
Overall results
After updating their descriptions, revising their site title, and tweaking the back end, we improved their SEO score from 75% to 88%. To reach 100%, we recommended that they connect their website to Google Business to increase their SEO ranking.
Every business has unique objectives. Fragoso Plumbing Inc. wanted a more precise message on its website without complicating it, and we listened. As a marketing partner to your business, we align ourselves with your business goals and objectives.
Check out Fragoso Plumbing Inc.’s website.
For more information on how we can help you with your website and copywriting,
see our services or reach out to us.