as your peer and partner,
Say Front navigates your emerging brand through digital overwhelm to online presence confidence, building a lasting digital marketing foundation for online success.
Like many overwhelmed solo entrepreneurs and micro-business owners, I’ve been where you are—staring at an endless list of marketing “shoulds,” feeling paralyzed by all the conflicting advice, and inconsistently posting on social media.
The traditional approach of “be everywhere, do everything” wasn’t just unsustainable—it was drowning out the very authenticity that makes businesses built on a dream, like yours and mine, special.
When I stepped back, I reflected on my own career experiences and rediscovered the power of strategic simplicity.
Instead of chasing every marketing trend, I learned to focus on what truly matters: helping small businesses built on strong values continually do good work and spread the word through honest storytelling and continuous human presence.
Because in a marketplace full of fronts, your passion to solve real problems is your secret weapon.
Mission
To help the leaders of emerging brands move from being overwhelmed and second-guessing every decision to confident decision-makers by building sustainable marketing foundations that turn small, continuous actions into powerful waves of positive change.
Vision
Where small voices can create significant waves, empowering emerging brands built on strong values to compete based on their values and forge deep emotional connections through ethical and sustainable practices.
Behind the Name
Say Front is a playful fusion of words; ‘Say’ evokes the joy of that authentic moment—like saying ‘cheese’ when taking a photo—capturing genuine expression rather than posed perfection. ‘Front’ challenges the notion of assuming a false persona, which happens in marketing all of the time.
I believe that when emerging brands embrace their true identity, rather than trying to sound like everyone else, they cut through the digital noise. Your authentic voice—the original one that inspired you to start this business—resonates with customers in ways that copying trends never will.
SINCE 2024
rooted in long beach, ca
10+
years of marketing experience
8+
local businesses served
10+
digital transformations
Meet me, Christine
I’m a local of Los Angeles County, born and raised in the South Bay. As the entertainment industry was an hour away from traffic, the aerospace industry was part of my life since childhood. As my father worked as an airline mechanic, we were 15 minutes from LAX.
I saw myself working in the aerospace industry, but life had other plans. I spent the last 9 years of my marketing career in the construction and building industry, working for a model home interior design firm, a boutique general contractor, and then an art manufacturer that catered to the interior design industry while also exploring other avenues, such as portrait photography, education, e-commerce, and automotive.
Now, with Say Front, I leverage that experience to specialize in marketing for service-based small businesses, working with emerging brands across various sectors, including residential interior design, managed IT, legal, and financial services. One day, I’ll be working with emerging brands in the aerospace industry as this little consultancy-agency hybrid grows and scales.
I love to travel, having been to 30 states and six countries. Fun fact: I’ve been on the second-longest flight in the world.
Connect with me on LinkedIn. Let me know you read my bio, so I don’t ignore your request.
My story
For most of my career, I’ve been exactly where you are—running marketing as a team of one.
I spent years jumping between small businesses, wearing every marketing hat imaginable, and on an unsustainable path that involved being overwhelmed, stretched thin, and doing it all alone.
After my second career burnout, I was ready to give up on marketing entirely and pursue a full-time career in professional photography. However, I then reconnected with a former colleague who had just started her own business but was feeling down because marketing online was proving to be challenging. I helped her build the essential foundation of her brand and get her business’s website up and running. She and her business are now thriving.
Working with her reminded me why I fell in love with marketing in the first place—not the endless tactics and “shoulds,” but the joy of helping small businesses navigate through the digital overwhelm to online presence confidence.
That’s when I realized my true calling wasn’t working for one small business at a time but making myself available to those who needed a marketing partner who truly understood their challenges. Up until that point, having my own marketing business was a vision in waiting. That vision became a reality in March of 2024.
As someone with a creative mind and analytical approach, I help emerging brands build sustainable marketing foundations—because when you have a solid strategy, day-to-day implementation becomes significantly more manageable.
I’ve been in your shoes. I know the digital overwhelm. And I’m here to help you find your wave.