Define Your Brand
Clarify who you are, what you stand for, and how you show up—so every marketing decision has a compass to follow.
A strong brand design is the foundation of a sustainable and successful business. It’s more than just a logo or aesthetics—it’s the internal framework that guides how you communicate, connect, and compete. When that foundation is clear, every touchpoint—from your website to your social presence—reinforces who you are and why you matter.
My Design Philosophy
I design brands with a marketing-first mindset, creating clean and simple identities that stay true to the core of your small business, what it represents, and the value your business brings to your clients and customers.
No overwhelming elements or trendy flourishes that’ll look dated next year. Instead, you get timeless designs that make every marketing dollar work harder. Then, when you want to hop on a trend, the design’s versatility will allow for that flexibility.
I offer tiered Brand Strategy packages designed to meet you where you are, providing you with a clear, cohesive brand that will sustain.
Design and Development Packages
For any questions about these packages, please reach out to me at hi@sayfront.com.
For businesses starting their marketing journey, I create the must-have basics to help you begin marketing confidently.
Three thoughtful options for each element—enough choice without overwhelm, with one revision (refinements and adjustments) per element.
- Logo
- Color Palette
- Typography Hierarchy
- Voice Guidelines
All elements are organized in an easy-to-reference brand guidelines sheet and Pantone color specifications for each component.
Brand photography is available as an add-on.
$1,140.00 • approx. 2-week design and development timeframe
For businesses ready to strategically build brand consistency, I transform scattered marketing elements into a unified brand system with the tools you need to cohesively and confidently communicate everywhere.
Three strategic options for each visual element, plus comprehensive messaging development (mission, vision, tagline, core messages, positioning), with one revision (refinements and adjustments) per element.
- Logo + Logo Mark
- Color Palette
- Typography Hierarchy
- Brand Voice & Tone
- Strategic Messaging
- Positioning Framework
All elements are organized in an easy-to-reference brand guidelines sheet and comprehensive brand guidelines document, which includes detailed usage instructions for each component and Pantone color specifications for each aspect.
Brand photography is available as an add-on.
$1,450.00 • approx. 3-week design and development timeframe
For businesses ready to elevate their market presence with a complete, cohesive brand system and professional imagery.
Three strategic options for each visual element, plus comprehensive messaging development (mission, vision, tagline, core messages, positioning), with two revisions (refinements and adjustments) per element.
- Logo + Logo Mark
- Color Palette
- Typography Hierarchy
- Iconography
- Brand Photography Session
- Core Values Definition
- Brand Voice & Tone
- Strategic Messaging
- Positioning Framework
- Image Usage Guidelines
All elements are organized in an easy-to-reference brand guidelines sheet and comprehensive brand guidelines document, which includes detailed usage instructions for each component and Pantone color specifications for each component.
$2,030.00 • approx. 4-week design and development timeframe
All projects begin with a complimentary discovery call to ensure we’re the right fit.
Brand Photography
Your brand deserves to be seen exactly as you envision it.
Professional brand photography captures the genuine personality and lifestyle behind your small business—the one that inspired you to start in the first place. From lifestyle images to behind-the-scenes moments that showcase your work in action, I create a cohesive series of visual content that tells your story and works seamlessly with your brand identity across every platform.
All sessions include marketing-ready images optimized for digital use and are available within a 20-mile radius of Long Beach, CA.
Outdoor Session
- Golden hour session
- 7 final photos
- 1 week turnaround
$685.00 per session
Studio Setup in Your Office
- Flexible scheduling with professional lighting
- 7 final photos
- 1 week turnaround
$785.00 per session
Start with Strategy
Not ready for a full brand identity package but need strategic clarity? Start here.
Brand Strategy Session • $685.00
Before anything gets designed, having strategic direction makes everything easier. In this half-day intensive, we’ll establish the strategic foundation your marketing has been missing.
- Define your brand positioning and core messaging
- Clarify your ideal client and what matters to them
- Establish your brand’s personality and values
- Create a strategic foundation for all your marketing decisions
You’ll receive a brand strategy document that serves as your roadmap—whether you implement it yourself or move forward with a full Brand Identity package.
If you decide to move forward with a Brand Identity package, the $685 strategy fee is applied to your total project investment.