as your peer and partner,
Say Front helps your emerging brand navigate digital overwhelm to achieve online presence confidence, laying the groundwork for lasting digital marketing success.
Like many overwhelmed solo entrepreneurs and micro-business owners, I’ve been where you are—staring at an endless list of marketing “shoulds,” feeling paralyzed by all the conflicting advice, and inconsistently posting on social media.
The traditional “be everywhere, do everything” approach wasn’t just unsustainable—it was drowning out the very qualities that make businesses built on a dream, like yours and mine, special.
When I stepped back, I reflected on my own career experiences and rediscovered the power of strategic simplicity.
Instead of chasing every marketing trend, I learned to focus on what truly matters: helping small businesses built on strong values continually do good work and spread the word through honest storytelling and continuous human presence.
Because in a marketplace full of fronts, your passion to solve real problems is your secret weapon.
Mission
To help the leaders of emerging brands move from being overwhelmed and second-guessing every decision to confident decision-makers by building sustainable marketing foundations that turn small, consistent actions into powerful waves of positive change.
Vision
Where small voices can create significant waves, empowering emerging brands built on strong values to compete based on their values and forge deep emotional connections through ethical and sustainable practices.
Behind the Name
Say Front is a tongue-in-cheek, playful fusion of words. ‘Say’, like “say cheese!” when you happily pose for a photo, evokes the joy of that genuine moment. ‘Front’ challenges the notion of assuming a false persona—the fake it until you make it—which happens in marketing all of the time as the exterior picture shared is nothing like the internal reality.
When emerging brands embrace their true identity and hone in on their uniqueness, they make meaningful connections to the people they seek to help.
SINCE 2024
rooted in long beach, ca
Meet me, Christine
I’m a local of Los Angeles County, born and raised in the South Bay. I spent the last 9 years of my marketing career in the construction and building industry, working for a model home interior design firm, a boutique general contractor, and then an art manufacturer that catered to the interior design industry while also exploring other avenues, such as portrait and interior design photography, education, e-commerce, and automotive.
Now, with Say Front, I leverage that experience to specialize in marketing for service-based small businesses, working with emerging brands across various sectors, including residential interior design, managed IT, legal, and financial services.
I am an award-winning photographer who loves to travel, having been to 30 states and six countries. Fun fact: I’ve been on the second-longest flight in the world.
Connect with me on LinkedIn. Let me know you read my bio, so I don’t ignore your request.
why I do what I do
For most of my career, I’ve been marketing as a team of one.
I spent years jumping between small businesses, wearing every marketing hat imaginable, and on an unsustainable path, from being overwhelmed and stretched thin to feeling isolated and alone.
After my second career burnout, I was ready to give up on marketing entirely and pursue a full-time career in professional photography. However, I then reconnected with a former colleague who had just started her own business but was feeling down because marketing online was proving to be challenging. I helped her build the essential foundation of her brand and get her business’s website up and running. She and her business are now thriving.
Working with her reminded me why I fell in love with marketing in the first place—not the endless tactics and “shoulds,” but the joy of helping small businesses navigate through the digital overwhelm to online presence confidence.
That’s when I realized my true calling wasn’t working for one small business at a time but making myself available to those who needed a marketing partner who truly understood their challenges.
Today, I help emerging brands build sustainable marketing foundations—because when you have a solid strategy, day-to-day implementation becomes significantly more manageable.
I know the digital overwhelm. And I’m here to help you find your wave.
making waves of positive change
Say Front is ocean-themed, not only as a homage to our roots in Long Beach, but to the fact that I help navigate my clients through this dynamic, ever-changing digital landscape with its vast seas of online content.
I maintain authenticity and transparency in everything I do and align with businesses that value the same. Even the smallest, consistent waves can make impact over time.
Let’s make positive waves of change together.