as your peer and partner,
Say Front navigates emerging brands through the digital overwhelm to online presence confidence.
Like many overwhelmed solo entrepreneurs and micro-business owners, I’ve been where you are—staring at an endless list of marketing “shoulds,” feeling paralyzed by all the conflicting advice, and wondering why I wasn’t breaking through the noise.
The traditional approach of “be everywhere, do everything” wasn’t just unsustainable—it was drowning out the very authenticity that makes purpose-driven businesses, like yours and mine, special.
When I stepped back, I reflected on my own career experiences and rediscovered the power of strategic simplicity. Instead of chasing every marketing trend, I learned to focus on what truly matters: helping genuine businesses connect with the people they’re meant to serve, not through manipulation or predatory tactics, but through honest storytelling and continuous, authentic presence.
Today, I partner with overwhelmed founders and owners who are ready to emerge as competitive players in their space but struggle to cut through the noise. Together, we’ll navigate through the overwhelm to create marketing that feels as good as it works—turning your authentic voice into the competitive advantage it’s meant to be.
Because in a marketplace full of facades, your genuine self is your secret weapon.
Mission
To help small businesses driven by integrity, sustainability, and purpose move from overwhelmed and unheard to confident leaders with sustainable marketing foundations that turn small actions into powerful waves of positive change.
Vision
I envision a marketplace where small voices can create significant waves, empowering authentic small businesses to compete on the basis of their values and forge deep emotional connections through ethical and sustainable practices, rather than relying on manipulative and predatory tactics.
Behind the Name
Say Front is a tongue-in-cheek fusion of words; ‘Say’ invokes the joy of that authentic moment—like saying cheese when taking a photo—capturing genuine expression rather than posed perfection. ‘Front’ challenges the notion of assuming a false persona, which happens more often in marketing than you think.
I believe that when you embrace your true identity rather than exhausting yourself maintaining a façade, you cut through the noise best. By genuinely showing up as who you are, that authenticity resonates with customers in ways that pretense never will.
Meet me, Christine
Hi, I’m Christine. For most of my career, I’ve been exactly where you are—running marketing as a team of one.
I spent years jumping between small businesses, wearing every marketing hat imaginable. I briefly experienced the magic of working with a real marketing team, but when that didn’t work out, I found myself back in familiar territory: overwhelmed, stretched thin, and doing it all alone.
After my second career burnout, I was ready to give up on marketing entirely and venture down the full-time professional photography route. But then a former colleague started her own business and asked for help with her marketing foundation. Working with her reminded me why I fell in love with marketing in the first place—not the endless tactics and “shoulds,” but the joy of helping authentic businesses connect with the people they’re meant to serve.
That’s when I realized my true calling wasn’t working for one small business at a time, but with multiple who needed a marketing partner who truly understood their challenges.
As someone with a creative mind and analytical approach, I help emerging brands build sustainable marketing foundations—because when you have a solid strategy, the day-to-day implementation becomes so much more manageable.
I’ve been in your shoes. I know the digital overwhelm. And I’m here to help you find your wave.
Resonate with my story?
Connect with me on LinkedIn and tell me what resonated with you.